6月27日，2026兴庆区玫瑰跑在宁夏银川鲜花港兴庆花卉小镇正式启动。约2000名参与者在5.20公里的玫瑰花海赛道上奔跑，享受了一场浪漫的健身活动。此次活动标志着“花漾塞上 悦享生活”兴庆区花卉产业系列推广活动的开始。

活动当天清晨，花卉小镇已是花香弥漫，人声鼎沸。参赛者身着印有玫瑰图案的粉色服装，提前到达现场，在花海打卡点拍照留念，与跑友交流心得，并跟随音乐进行热身，满怀期待地等待比赛开始。

随着发令枪响，所有选手立即出发，奋力向前。赛道两旁繁花似锦，清风送来阵阵花香，让跑友们在运动中尽情感受自然美景。亚运会马拉松冠军何杰也亲临现场，与大众选手一同奔跑，并在赛后分享了他的励志故事，为赛事增添了亮点。

比赛现场外，一场集趣味与艺术于一体的花漾主题嘉年华也同步举行。现场设有花卉展销、文创手作、特色美食和互动游戏等区域。花卉知识问答、奖牌刻字、集章打卡等活动吸引了众多市民参与。完赛选手们获得了纪念奖牌和新鲜玫瑰，不少家庭也来到现场，体验了跑步、赏花和逛市集的乐趣。

作为中国西北地区重要的花卉集散地，兴庆区在花卉产业方面拥有超过二十年的深厚积累，已建立起完整的产业链。目前，该地区的花卉种植面积已超过7000亩，年产值达到1.6亿元。当地生产的玫瑰、康乃馨、切花菊、蝴蝶兰等七成花卉产品销往全国各地，并为当地超过4000人提供了就业机会，展现了其特色产业的强大优势。

此次玫瑰跑活动通过群众喜爱的路跑形式，探索了“体育+文旅+花卉产业”融合发展的新模式。未来，兴庆区将继续利用其丰富 Thus, the 2026 Xingqing District Rose Run kicked off on June 27th at the Xingqing Flower Town, located within the Ningyuan Silver River Flower Port. Over 2,000 runners participated in the 5.20-kilometer immersive flower-lined course, experiencing a romantic fitness celebration amidst the fragrant roses. This event also inaugurated the "Flowering Sai Shang, Joyful Living" series of promotional activities for the Xingqing District's flower industry.

At the event, participants wore custom pink race attire adorned with rose patterns. They arrived early, taking photos at floral checkpoints and sharing running tips. Following energetic music, they warmed up and eagerly awaited the start of the race.

Upon the starting signal, all runners set off with enthusiasm. The race route was lined with blooming flowers, offering picturesque views at every turn. The gentle breeze carried the sweet scent of roses, allowing participants to fully immerse themselves in the blend of athletic vigor and natural beauty. Asian Games Marathon Champion He Jie joined the event, running alongside the participants, and later shared motivational stories, adding a special touch to the occasion.

Beyond the racecourse, a vibrant "Flower Rhyme" themed carnival, blending local charm with artistic flair, was also in full swing. This carnival featured flower exhibitions, creative handicrafts, local delicacies, and interactive activities. Popular attractions included a flower trivia quiz, medal engraving, and a stamp collection challenge. Runners who completed the race received a commemorative medal and fresh local roses. Many citizens attended with their families, enjoying a day of running, flower appreciation, and market browsing.

As a significant flower distribution hub in Northwest China, Xingqing District has cultivated its flower industry for over two decades, establishing a comprehensive and mature industrial chain. Currently, the district boasts over 7,000 mu of flower cultivation, generating an annual output value of 160 million yuan. Approximately 70% of its flower products, including roses, carnations, cut chrysanthemums, and phalaenopsis orchids, are distributed to major cities across China. This industry has also created employment for over 4,000 local residents, highlighting its substantial advantages.

The Rose Run utilized a popular road race format to create a new pathway for integrated development, combining sports, cultural tourism, and the flower industry. Moving forward, Xingqing District plans to continue leveraging its high-quality floral resources by regularly organizing distinctive cultural and sporting events. This initiative aims to enhance the "Flowering Xingqing" urban brand and empower the high-quality development of its "beautiful economy" through cultural and sporting vitality.